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Bilingual Website Provides Hispanics With Culturally Relevant Health and …

UnitedHealthcare’s Latino Health Solutions has launched a bilingual
mobile website that provides health and wellness information tailored to
Hispanics’ specific cultural and language needs, the company announced in a news release.

The mobile website, which can be accessed by entering m.uhclatino.com on
a smartphone browser, offers extensive, culturally relevant health and
wellness information, tools and resources in both English and Spanish.

Rather than returning to a home page to switch languages, users of the
new mobile website can toggle between English and Spanish on every page
to access health content, including fitness tips, recipes, and a
glossary of health and insurance terms. This feature makes it easier for
all Hispanics — Spanish-speaking, predominantly English-speaking and
bilingual — to share health information with relatives and friends, according to the release. The
website also offers tips for healthy living and audio podcasts with
health messages in Spanish or English — all without having to use a
computer.

In addition to health information accessible to the public at
large, the new mobile website enables UnitedHealthcare plan participants
to contact bilingual customer service by clicking on the number
from their mobile devices.

Hispanics suffer disproportionately from chronic conditions like
diabetes and obesity, and health literacy rates among Hispanics are
lower than those of non-Hispanic white adults. According to the U.S.
Department of Health and Human Services, the percentage of adults with
basic or below basic health literacy is 65 percent for Hispanic adults,
compared to 28 percent for non-Hispanic white adults.

“Better health and wellness education leads to better health,” said Russ Bennett, UnitedHealthcare’s
vice president of Latino Health Solutions. “With
Hispanics leading the charge in using mobile devices to access health
information, the time was right for a mobile website that provides
hundreds of pages of health information that Hispanics can relate to and
can use while they are on the go.”

A study by the Pew Research Center shows that more than 80 percent of
U.S. Hispanics own a cell phone. Hispanics rely heavily on mobile
devices to access the Internet, stay up-to-date with the world, and
connect with friends and family.

More than 25 percent of U.S. Hispanics have used a mobile phone to look
up health information at least once, and 11 percent of Hispanics have a
software application to help them track or manage their health, compared
to only 7 percent of mobile users among the general population.

“Health literacy largely depends on ready access to information that is
both easy to understand and engaging,” said Bennett. “With that goal in
mind, we developed a mobile website that is uncomplicated, entertaining
and full of culturally relevant and practical health and wellness
information that can be used instantly in Hispanic households.”

For more information, visit www.uhclatino.com
or access the mobile website from your smartphone browser at:
m.uhclatino.com.

Article source: http://www.hispanicbusiness.com/2012/4/12/bilingual_website_provides_hispanics_with_culturally.htm

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